The vision for SUPER coffee started out as a simple one.
To make a coffee delicious, convenient and accessible in a tea drinking region.
The concept of a 3-in-1 coffee sounds like a really obvious invention today, but it revolutionized coffee consumption and to this very day, it is still the predominant and preferred form that coffee is consumed in Asia.
Being a pioneer in beverages mixes, SUPER is known to be a master blender – creating hundreds of taste variations in coffee, tea and cereal mixes.